Projects · Case study 01
The first brand we built was our own.
Before asking for your trust, I'll show you how I work. Here is how Elyvera came to life, from the first questions to the website you are reading now.
- Client
- Elyvera (own project)
- Services
- Strategy, naming, visual identity, copywriting, website
- Year
- 2026
The challenge
A new studio, in a market that promises too much.
Many agencies talk about “guaranteed results” and “explosive growth”. Elyvera needed the opposite: an identity that inspires trust without shouting, a name that works just as well in Bucharest as in London, and words that sound like a person, not an ad.
The process
Five stages, the same ones we go through with you.
- 01
Listening and positioning
We started from values, not aesthetics: sincerity, organic growth and naturalness. We defined the audience (local businesses, premium brands, startups, international clients) and an elegant, premium yet warm personality.
- 02
Naming
We looked for a name that is easy to pronounce in any language and free to use. We checked more than 20 options and let go of beautiful names already used by other agencies, to avoid confusion and trademark risk. Elyvera joins elaía, the olive tree in Greek, with vera, “true” in Latin.
- 03
Visual identity
The olive sprig became part of the letter E, and the arch became a standalone symbol. The palette: forest green for trust, quiet gold for value, ivory for calm. The typography pairs the classic elegance of Cormorant Garamond with the modern clarity of Jost.
- 04
Words and tone of voice
We chose a warm, honest, jargon-free tone, in the first person, because clients work directly with the founder. The core message became “Brands that tell the truth.”
- 05
Website
A website in Romanian and English, with clear pages for services, packages, the way we work and FAQs, plus direct booking of the free call. Prices are discussed personally, after we listen.
Colours
Forest green
Olive green
Gold
Ivory
Sand
Typography
Cormorant Garamond
Headings, quotes, moments of elegance
Jost
Body text, labels, clarity in every line
The result
A coherent brand, from the name to the last line of copy. We'll publish the numbers after launch here, honestly, including what didn't go as expected.
The next case study could be your brand.
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